Our Story
The Silver Cross story began back in 1877, when our founder William Wilson, invented the very first pram. Since then, we’ve become one of the world’s most loved, and trusted, nursery brands – proudly transporting more than 10 million babies around the globe.
Nova
Explore
travel systems
This is an era full of infinite possibilities, with innovative and lightweight implement, always maintaining elegant self-expression 这是一个充满无限可能性的时代，创新的轻巧推行，始终保持优雅的自我
Like every family, we have a few values that we hold dear
Crafted
with care
Intuitive design, expert craftsmanship and beautiful character are combined into everything we create at Silver Cross.
Trusted
by millions
From keeping your little one safe in our award-winning car seats to keeping them comfortable in our quality travel systems and strollers.
Loved
from day one
As a household name that has been loved by all kinds of families for generations, Silver Cross will always be right there, by your side.
Nova
Compact feature-packed travel system
Nova
Noise reducing alloy skeleton
No interference when changing direction, silent rotation between bearing and push rod
Intelligent universal wheel
Dual directional push, front wheels automatically change to 360 ° universal wheels
Small volume after folding
Folded and as large as a travel bag, cleverly placed in the trunk and storage corner of the car
Widely block sunlight
UPF50+extra large canopy to prevent sunlight exposure
37cm scientific seat width
Full wrap design with high side protection to effectively prevent babies from rolling over and falling off
We are making conscious decisions to improve our environment.
For the
next generation
Babies need a future world that is better, cleaner, safer and sustainable. From sustainable fabrics to upcycling, we want our products to last longer, leave a lighter footprint and become less disposable.
